Half-circle = how close current recurring is to the $5k target. Move it by closing more $750 jobs — or fewer, bigger ones.
Driven by this week's scoreboard (sent / replies / calls) plus your live client roster. Each drop-off is where the machine leaks.
Solid = recorded each month you open this cockpit. Dashed = simple projection from your Calculator settings. It fills in as the months pass.
Money flows top to bottom. The magic is the bottom: once a client is on the $750 service, that income repeats every month.
The single source of truth. Active clients here drive the KPI row, the gauge, the donut and the funnel. Tier auto-fills a default price — edit any number. Stored only on this device.
| Client | Tier / service | MRR | Status |
|---|
Log your 5 numbers every day. The machine has exactly four dials; the diagnosis below tells you the ONE to fix this week.
| Day | Sent | Replies | Calls | Closes | $ booked |
|---|---|---|---|---|---|
| Total | 0 | 0 | 0 | 0 | $0 |
Cold email is the engine you own — but it's not the only door, especially for the fastest first cash with zero reviews.
From /fiverr_launch/01-gig-listings.md — paste-ready under "Northstar Digital". Basics priced above bottom-feeders; you compete on speed + proof.
Gig 2 (chatbot) + Gig 3 (automation) buyers are your future $497/mo lead-machine clients — tag them.
Never cold-sell the expensive thing. Open with the easy yes, deliver, then climb — each rung a warm next step.
"$750/mo is $9k/yr. One recovered job pays for the whole year. I'm not selling software — I'm selling you the jobs you're already missing." Inbound-only = TCPA-safe.
The optimistic, everything-clicks case. Realistic is ~4–6 months — the first weeks are slow until you have proof. Same machine either way.
Build proof. First website clients + first 1–2 missed-call deals. Engine starts, first case study.
Systematize. Same loop, more reps. Warm-upsell happy site clients. Recurring starts stacking.
~6–7 clients on $750 + new setups tips you over $5k — and most now repeats automatically.
~$50–150/mo in tools + ~1 hr/day. Real money at risk: ~$500–1,500 for the first month or two (it's self-funding after).
~7 clients = $60k/yr
and most of it repeats without new selling.
The whole business is four numbers and one habit: send, reply fast, book, close. Log them in the Scoreboard, fix the one leak on decision day, and let recurring stack. Boring on purpose.
Drag the sliders. The model stacks recurring with monthly churn, adds one-time setup fees, and subtracts your delivery cost + monthly spend to show real take-home profit.
Bars = projected NET profit/month for 12 months. Dashed red = $5k target. Green bars = months you're over $5k. Real out-of-pocket risk is only the first month or two of spend before clients pay — after that it self-funds.
your roof page · quick idea · missed calls · noticed this · 2 thingsTier A opener (audit + preview)
{first_name} — pulled up {company} and spotted a couple things on the site that are probably costing you calls. threw together a quick 2-min walkthrough + rebuilt the page so you can see it. no cost. would that be worth sharing more?
Missed-call opener
{first_name} — noticed {company} is probably missing calls while crews are on jobs (most roofers miss ~62%). set up an AI that answers every call in your name + texts back anyone you miss. one recovered job pays for the year. worth sharing more?
Follow-ups (day 3 / 5 / 9)
D3: {first_name} — most roofing sites miss ~6 of 10 calls. the walkthrough shows where yours leaks + the fix. want it?
D5: {first_name} — I actually already rebuilt your page as a preview. 30 seconds to look at. worth a peek?
D9: {first_name} — last one from me. if it's not a priority now, just reply "not now" and I'll close it out.
Rules: 2–3 word lowercase subjects · no greeting · one hook only · lead with the FREE offer · "worth sharing more?" beats "book a call".
Your big-ideas backlog. Active = sell now. Next = warm upsells. Explore = other niches worth testing. Parked = looked at, not for us (and why). Don't chase Parked while the core is unproven.